FASHION SHOW CONCEPT . THE WOOLMARK COMPANY
BRIEF
To create a runway design that complements and enhances the showcase of the finalists' collections for the International Woolmark Prize. The design should encapsulate the essence of wool as a versatile and sustainable material while providing a visually captivating and immersive experience for the audience. The key objectives of the showcase were to celebrate innovation and sustainability in fashion, to show the versatility and beauty of wool and the elevate the finalists’ collections through a dynamic presentation.
DESIGN | TECHNICAL DRAWING | 3D MODEL | RENDERS
THE APPROACH
It was essential that the design embraced sustainability and explored the versatility of wool. All materials proposed in the design are from sustainable sources and are biodegradable. The design uses the natural aesthetic and form of these materials to create a sleek and imaginative space.
Taking inspiration from the Japanese art of kirigami, the shape of the installation was created by experimenting with the sections of the Woolmark logo to create the interlaced curved forms. The earth-toned gradient on the walls and floor reflects the warmth and insulating properties of wool whilst the translucent mesh and clean curved shapes reflect the materials' breathable qualities and versatility.
