NO FEAR X H&M . astia events . LONDON
THE BRIEF
To create an engaging event to showcase the collaboration between H&M and 90s American lifestyle brand, No Fear for their ‘Flip Your Fear’ campaign. The event should encapsulate the campaign ethos to empower its audience to overcome their fears with passion and playfulness and showcase the collection.
DESIGN | TECHNICAL DRAWING | SET DRESSING | RENDERS
THE APPROACH
Inspiration was taken from the American urban landscape utilising street scene props to bring an interesting range of shapes and colour into the space. Skateboards were used to create a vibrant backdrop to the skatewear collection and as an example of the alternative street culture and exhibit playfulness and experimentation. A mixture of industrial finishes and the No Fear tie-dye artwork was integrated into the design to create texture and add dimension to the space.
